World Vision will share their experience in effectively segmenting the audience and developing richer profiling. This enabled them to effectively track the donor journey to deliver insights into developing a cutting-edge user experience.
Wiltshire Air Ambulance will share their experience of gamifying their donor and supporter experience to engage a new supporter base on and offline across Wiltshire. You’ll hear about their journey from a broken website to one that focused on revenue generation to building a game to bring the world of WAA to life and how it has changed the way they have conversations at events.
Finally, Nathan Baranowski, managing director, OJO Solutions will explore the importance of consolidating a toolkit of techniques for best in class UX
The full programme and online booking can be found here
Cost: £40 excl VAT to 28th February, thereafter £60 excl VAT